AEO Masterclass: AI Search Beyond SEO

Mostafa ElBermawy

Founder @ Goodie AI // NoGood

$499

Next cohort

Oct 28—29, 2026

Search as we know it has changed forever. It's time for a new playbook.

Every day, your customers get instant answers about your brand from ChatGPT, Gemini, Perplexity, and other LLMS without ever clicking a link. By 2028, 50% of brand discovery will happen through generative AI. AI Search leads already convert 2x better than traditional channels. And for the first time in 25 years, the disruption to search is coming from outside Google.

But most brands are still running the old SEO playbook.

This course exists to change that.

Built by Mostafa ElBermawy, Founder of NoGood and Goodie AI, one of the first platforms built for end-to-end AEO optimization. He created the first AEO course on Maven.

We analyzed millions of prompts across LLMs, including AI Overview, AI Mode, ChatGPT, Gemini, Claude, and Grok, to build a framework that actually works. This isn't theory, it's a proven, research-backed playbook used by leading brands today.

In 2 live sessions with Mostafa, you will walk away with:

• A full AEO strategy and framework to keep your brand visible across every major AI search platform
• How Social is Reshaping AI Search
• Real brand AEO - see exactly how leading brands are winning in AI Search and how to replicate it

This is your first-mover advantage.

What you’ll learn

This course is your playbook for AI Search—master answer engine optimization to keep your brand visible on ChatGPT, Google’s AI & beyond.

Understand the new AI search landscape

• Explore how ChatGPT, Google AI Overview, AI Mode, Perplexity, Gemini, and more decide which brands to feature in AI responses.
• Learn the insider mechanics of these systems so you can make them work in your favor.
• Discover what's driving the shift from traditional search engines to LLM-powered answer engines.

Optimize your content for answer engines

• Learn how to enhance your current content strategy to ensure AI platforms feature your brand's content.
• Apply the U.H.E.E.A.T. framework to create content that AI platforms consistently cite and surface.

Win AI Search through Social & Earned Media

• Learn how social platforms like TikTok, YouTube, and Instagram are now directly influencing AI search results.
• Build an earned media and citation strategy to increase your brand's co-occurrence across LLMs.

Master technical AEO optimization

• Learn robots.txt, LLMs.txt, semantic chunking, and AI crawlability best practices for AI Search Optimization.

Measure and iterate for continuous growth

• Learn how to effectively track your performance in AI-driven search by identifying the key metrics that matter most for your brand.
• See how probabilistic metrics like Visibility Score, Share of Voice, and Sentiment Score track across LLMs.

Hands-on experience with real audits and research

• Explore AEO audits from leading brands to see how they are adapting to AI-powered search.

Learn directly from Mostafa

Mostafa ElBermawy

Mostafa ElBermawy

CEO & Founder of NoGood and Goodie AI

I'm a growth engineer at heart, with years of experience building AI-focused growth teams. As CEO and founder of NoGood, a performance marketing agency in NYC, and creator of Goodie AI, an all-in-one AEO platform, I have had the privilege of working with companies such as Microsoft, Procter & Gamble, Chime, ByteDance, etc., to accelerate their growth.

My journey began in search, and I've worked hard to keep pace with its rapidly evolving landscape. Over the years, I have developed AEO strategies and shared them with brands across industries. In this course, I will bring together hands-on growth marketing experience with the latest in AI search - offering practical frameworks alongside emerging trends.

Who this course is for

• Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate it into wider product or GTM strategy.
• Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from traditional to AI search.
• Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role.

What's included

Live sessions

Learn directly from Mostafa ElBermawy in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Course syllabus

2 live sessions • 4 lessons

Week 1

Oct 28—Oct 29

Session 1

Wed 10/2812:00 PM—1:30 PM (EDT)

Session 2

Thu 10/2912:00 PM—1:30 PM (EDT)

Introduction to AEO and AEO Strategy

1 item

Owned, Earned, and Social Content

1 item

Technical AEO Optimization

1 item

AEO Measurement

1 item

4.6 (42 ratings)

Alumni reviews

• I came into this masterclass with a very limited understanding of AEO / GEO, feeling behind with the evolution of AI search. But after completing this course I have gained actionable ideas to bring back to my team for how to better our content strategy. Mostafa also helped cut through so much noise in the space and explain so many interconnected layers in a simple and intuitive way. His high-level understanding of how earned, owned, and social are all evolving alongside AI search + real data to back it up was really what left the biggest impression on my following the course.

• Amazing course from Mostafa. Jumping into AEO felt uneasy and this course helped make all the concepts very intuitive to start taking action!

• Great class on AEO where I walked away with lots of actionable insights to bring back to my team. It goes very in depth, covering the comparison between SEO, AEO, & GEO, and technical approaches to content strategy so your site wins in AI search visibility. The instructor, Mostafa, developed a framework called the AEO Periodic Table that quantifies the variables impacting how the major LLM models rank content - something every marketer in the AI Search age should know about.

• a must attend if you are working for anything related to SEO and the new evolution of AEO or want to know more about how LLM models handle the search and citation of information, Mostafa is an excellent instructor, he goes through each part and gives examples and facts that are pretty insightful.

Free resource

Build Your AI Search Strategy Beyond SEO

Learn how AI search is impacting organic growth

Learn how AI search is transforming traffic, brand visibility, and the need for an AI-driven strategy to stay ahead.

Build AI search strategy & future-proofing content

Learn techniques to optimize your content and SEO assets for AI-powered Answer Engines like ChatGPT, Gemini, and more.

Measure & track AI Search performance

Set up monitoring to track AI search visibility and measure impact effectively, capturing metrics competitors may miss.