Maven Course Accelerator

Get proven templates, guidance, and feedback to turn your hard-earned knowledge into a premium course.

This course is no longer available.

Course overview

Make an impact teaching what you love

Not enough operators with real-world experience teach online. Many are too busy being heads-down within their organizations.

But the next generation of leaders wants to learn from you. Join Maven to turn your hard-earned knowledge into a transformative online course.

Over 15,000 students have taken Maven courses, and instructors have earned $14m to date. On average, instructors earn ~$20,000 per cohort.

Who teaches on Maven:

01

Operators & Leaders
with a track record at successful companies with a history of achieving results and coaching others

02

Subject Matter Experts
who have hard-earned knowledge and frameworks to share with the next generation of leaders

03

Consultants/Coaches
who are bored of repetitive client projects and ready to scale their expertise with a highly-leveraged course

Why teach on Maven?

• Learn from the best
  Maven coined the concept of cohort-based courses and has helped new instructors earn millions in revenue.

• Pay it forward
  Your hard-earned knowledge can help others a few steps behind you succeed and move up in their companies.

• Expand your influence over time
  Your course can evolve into a vibrant community that builds your credibility and increases your impact.

• Stay on track with accountability
  Maven teaches easy-to-follow frameworks, models, and exercises to help you ship your course in just two weeks and iterate as you grow.

• Interact with passionate learners
  Students on Maven are smart, accomplished, and dedicated to up-skilling themselves. Your experience teaching will help you sharpen your own ideas.

• Gain notoriety for your knowledge
  Experts from top companies and the fastest-growing startups teach on Maven.

What’s included

• Live sessions
  Learn directly from Wes Kao (Cofounder of Maven) & Rachel Cai (Marketing lead) in a real-time, interactive format.

• Lifetime access
  Go back to course content and recordings whenever you need to.

• Community of peers
  Stay accountable and share insights with like-minded professionals.

• Certificate of completion
  Share your new skills with your employer or on LinkedIn.

• Maven Guarantee
  This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

101 lessons • 6 projects

Week 1

#1 Develop course-market fit

Your first milestones are to figure out what you want to teach, narrow your ideal student, and begin drafting your course positioning on your landing page.

✅ Action: Draft your "who is this course for" section, share your SPOV
⌛ Est. time: 20 min

• ✍️ Share your Spiky POV
  Submit by Jun 6

• ✍️ Narrow your ideal student and draft your course positioning
  Submit by Jun 9

• 📄 ✅ Name your course

• 📄 📹 How to find course market-fit [9 min]

• 📄 📹 Spiky point of view [9 min]

• 📄 📔 Why do students sign up for courses? [Article]

• 📄 📔 Templates for defining what you want to teach [Maven guide]

• 📄 📔 Templates for spiky point of view [Maven guide]

• 📄 📔 Templates for naming your course [Maven guide]

Week 2

#2 Grow your waitlist

Almost all of our most successful instructors validated their topic and got early leads through a survey. It’s a low-risk, high-reward way to get feedback directly from your potential students and to start building an email waitlist. This waitlist is a valuable asset when you start promoting your course.

✅ Actions to complete milestone:

• Upload your headshot
• Customize your course interest survey
• Customize your waitlist email
• Share your survey
• Create a lead magnet

⌛ Est. time: 15 min

Week 3

#4 Market your course & get your first enrollment

4-5 weeks before your cohort start date: announce your course and kick off your promotion. Below are several effective tactics to help you get your first enrollment.

✅ Actions:

• Reminder: Get leads through a course survey
• Start your cohort launch campaign
• Announce your course
• Create a discount code
• Host a free workshop
• Write a warm "Congrats—you're in!" email and automate in Maven

Week 4

#5 Develop your course content

In this module, you'll learn how to structure your course, design an interactive lesson with active learning, and design an authentic project.

✅ Action:

• Add a project your syllabus
• Design an engaging lesson using the State Change Method

Bonus

Course mechanics, price, and length

• Discover the Course Mechanics Canvas and how to use it to design your course
• Determine the price and length of your course

Product demos

Maven platform demos

• 📄📹 Creating a discount code in Stripe [2 min]
• 📄📹 Landing page builder demo [4 min]
• 📄📹 How Maven automatically sends end-of-course surveys & certificates [2 min]

Frequently Asked Questions

• What is a cohort-based course?
  Cohort-based courses combine live workshops, videos, articles, and projects to create impactful learning experiences. You participate, learn, and collaborate with other students throughout the course.

• What does the application process look like?
  You'll create your Maven account, and be invited to join the accelerator.

• Can I build multiple courses on Maven?
  Absolutely, you can build new courses after you run 1 successful cohort on Maven. We recommend that you start with one course idea and focus on that during the accelerator.

• Why is this program free?
  The Maven Course Accelerator and course builder tool is free to use. When you start earning on Maven, you keep 90% of your course revenue minus Stripe transaction fees.

• How much can I earn teaching on Maven?
  Many instructors earn ~$20,000 per cohort alone, and they teach multiple times a year.