AI Strategy Masterclass For Product & Engineering Leaders

Pranav Bhasin

Ex-Amazon AI Product Leader

Next cohort

Aug 8, 2026

·12–6pm EDT

Sold out

Ship products that are built to last and deliver real customer delight.

"What's our AI strategy?"

You're being asked this question daily, but do you have a clear strategy? How do you know if your strategy is the right one? How can you deliver more impact, faster?

This one-day workshop gives you the playbook to do exactly that. In six hours, you'll:

• Start telling what's worth building from the noise, and aim AI at real problems, not just features to ship.
• Turn a vague "add AI to this product" mandate into a clear strategy you can defend to your team and your leadership.
• Design products with learning loops that improve on their own, instead of static features you keep patching.
• Learn how to think big with AI, and why most PMs stop one level too early.
• Apply all of it, live, to a real product problem you bring, and leave with a concrete plan to move it forward.

Learn by applying the playbook on your own problem, with feedback in the room.

What you’ll learn

• Move from managing features to building AI products that create durable advantage.

• Make confident decisions on AI capabilities to build

  • Spot AI opportunities that actually drive customer value, and eliminates the ones that are noise.
  • Zoom out to identify the real problem, not just the one you were handed.

• Turn a vague AI mandates into a durable strategy you can defend

  • Translate "add AI to this product" into a specific bet with a clear reason it wins.
  • Communicate "why it matters" in language your team and leadership will get behind.

• Design products that get better on their own

  • Build learning loops and self-correcting systems instead of features you keep patching.
  • Start thinking in intelligence layers, not one-off releases.

• Learn proven techniques to think big

  • Learn mental models and judgment frameworks to see the bigger picture.
  • Take bigger swings with less fear, because you can see the path to them.

• Deliver good judgment in highly ambiguous situations

  • Understand the trade-offs that are essential to drive good judgment.
  • Resist the temptation to spread yourselves thin, even when AI is doing the work.

• Leave with a plan for your own product decision

  • Apply the playbook live to a real call you're stuck on.
  • Walk out with a concrete next step, not just notes.

Workshop agenda

• Session 1: Why judgment is your biggest lever in AI

  Goal: Understand why judgment is the most important aspect when execution is cheap.

• Session 2: Unlocking strategy with good judgment.

  Goal: Learn parts that make up good judgment, and the trade-offs hiding inside every product call.

• Session 3: Dare to think bigger

  Goal: Apply proven frameworks to think big and deliver greater impact, in highly ambiguous situations.

• Session 4: Frameworks for building AI products

  Goal: Frameworks for building a brand new AI product, transforming an existing product with AI, and enabling your team with AI agents.

• Session 5 (Bonus): Work on your own problem

  Goal: Apply the frameworks live on your product and go back with concrete next steps and live feedback.

Learn directly from Pranav

Pranav Bhasin

Pranav Bhasin is a technology leader with 26+ years building products used by millions worldwide. In senior roles at Amazon, MakeMyTrip, and Trilogy, he's shipped award-winning products across AI, e-commerce, travel commerce, and SaaS - most recently launching two agentic AI solutions at Amazon serving millions globally.

He's personally navigated four major disruptions - Software, SaaS, Mobile, and AI, rising from individual contributor to leading 400+ person distributed teams, and has mentored hundreds of leaders through career and technology transitions.

He isn't teaching theory. He's sharing the playbook he's lived.

Who this workshop is for

• PMs / Engineering Leaders focussed on AI features, growth, or platform initiatives
• PMs / Engineering Leaders working to define AI strategy with senior leadership
• Product-minded founders and senior leaders who want to build meaningful AI products

What's included

• Live sessions Learn directly from Pranav Bhasin in a real-time, interactive format.

• Lifetime access Go back to course content and recordings whenever you need to.

• Community of peers Stay accountable and share insights with like-minded professionals.

• Certificate of completion Share your new skills with your employer or on LinkedIn.

Frequently asked questions

What happens if I can't make a live session?

You can access recordings whenever you need to.

Do I need to be technical or know ML?

No. This is about product strategy and judgment, not code. You'll leave better at partnering with your AI/ML teams, but you won't write model code.

Will I leave with something I can use at work?

Yes. You'll leave with a concrete plan for a real decision you brought — and a set of frameworks you can apply to any problem going forward.

Do I have to bring my own problem?

Yes — it's the core of the day. The workshop is built around applying the playbook to a decision you're actually facing, so you make real progress, not just take notes.