### Latest Updates

**Reflections: A New Way for Students to Share Learnings**  
Students choose live, cohort-based courses because they want to shift from passive to active learning. We're excited to introduce Reflections, a series of prompts to support the active learning process. Students are now invited to articulate and share their takeaways on Maven at three key moments in the course experience.

**Scheduled Emails, Student Receipts, Private Cohorts**  
Over the last couple months, we’ve added new features to save you time, streamline corporate purchases, and level up the on-demand video experience.

**Lightning Lessons On-Demand, School Page, Team Purchases**  
Discover Maven’s latest updates including on-demand Lightning Lessons, connected school page, streamlined team purchases, and powerful enrollment insights.

**New Syllabus, A Flexible Course Timeline**  
Explore our latest syllabus features: flexible event sequencing, streamlined admin views, and refreshed designs for student engagement.

**Flexible Syllabus, Lightning Lessons, and Analytics**  
Explore Maven's newest updates, featuring the syllabus timeline, Lightning Lessons, advanced analytics, and rich student profiles to transform your teaching.

**Maven's New Lightning Lessons Beta and Improved Course Launch Checklist**  
Maven product updates: Streamlined instructor onboarding, Lightning Lessons beta, coursework reminders for students, and 1-click calendar subscription.

**New "What's Included" Section and Satisfaction Guarantee**  
We launched new landing page updates to highlight course quality and earn the trust of students including a "What's Included" section, satisfaction guarantee, and brand logos.

**Connected Syllabus and Free Previews**  
Connected Syllabus is now leading to higher landing page conversion rates. Plus, free previews, copying syllabus content, and more.

**Learn How Students First Discovered Your Course with Student Attribution Data**  
Maven is releasing attribution data that shows how students first discovered your course, full syllabus navigation to give students a birds-eye view of your course, and category pages optimized for SEO traffic.

**Lead Magnets on Landing Pages and Improved Email Editor**  
Maven is releasing lead magnets on your landing page to provide course previews or resources, an improved email editor to support in-line images, and an updated checkout flow to boost email capture.

**Maven Insights: What Top-Rated Courses Have in Common**  
Discover the secret behind Maven's success in crafting top-rated online courses. Learn how a robust syllabus, project-based approach, and active community contribute to a great student experience.

**Simple Tips to Avoid Monotony and Keep Your Students Engaged**  
Use the State Change Method to deliver engaging live lectures on Zoom and keep your students' attention.

**How the Best Marketers Turn Problems into Solutions**  
The best marketers turn bugs into features. The things you thought were errors, constraints, or liabilities can actually become selling points.

**How to Write a Better Bio and Show Your Credibility**  
Break the mold of traditional bios by highlighting your unique insights to show your credibility.

**Keep Your Audience Engaged with the State Change Method**  
Learn how to captivate your audience in any setting using the State Change Method, an innovative technique to break the monotony of Zoom monologues.

**Rupa Chaturvedi: Leading UX Design in AI at Amazon and Google**  
Explore the impressive career of Rupa Chaturvedi, a UX design leader at Amazon, Google, and Uber, who is transforming the way we interact with AI and AR technologies.

**Dr. Marily Nika: Shaping the Future of AI Product Management**  
Discover how Dr. Marily Nika, AI Product Lead at Meta, crafted the most popular AI product management course on Maven through innovative teaching methods and hands-on experiences.

**From AI Expert at Amazon to Successful Solopreneur: Polly Allen's Inspiring Journey**  
Follow Polly Allen's inspiring journey from a principal product manager at Amazon to building a profitable course business, teaching AI product management.

**To Drive Growth, Focus on Increasing Desire**  
Most people focus on reducing friction, but this logic is flawed. Here's the underlying reason behind why people buy and how to sharpen your positioning.

**How to Get an Enthusiastic Yes**  
Find out why your pitches might not be landing and discover a simple yet effective method to improve your chances of getting a yes.

**How to Turn Your Insights into a Framework**  
Follow a step-by-step guide on turning your unique ideas into powerful frameworks that make it easier to recall information, structure abstract ideas, and share your knowledge effectively.

**Top 5 Copywriting Mistakes on Landing Pages for Course Creators**  
Learn how to turn a vague and generic landing page into specific, compelling copy that resonates with your target students and drives them to take action.

**Cohort Launch Campaign & Student Onboarding**  
Maven is releasing the cohort launch campaign and an upgraded student onboarding experience.

**Lead Magnets & Event Reminders**  
In this month's product update, we are announcing lead magnets, automated event reminders, a new trending collection, and more.

**AI-Powered Search & Recommendations**  
Maven is releasing AI-powered search, recommendations, affiliate links, and more.

**Amanda Natividad: How She Became a Content Marketing Powerhouse**  
Amanda Natividad is one of today's most influential content marketers. Discover how she advanced her career by sharing her knowledge and teaching online.

**5 Ways to Optimize Your Lead Magnet**  
There’s a reason why lead magnets continue to be popular in marketing: they work. Here’s a breakdown on why they work & how to optimize yours.

**Why Personal Credibility Matters More Than Personal Branding**  
Why we should stop aiming for “personal branding,” and start aiming for “personal credibility.”

**Noam Segal: How Teaching a Course Can Accelerate Your Career**  
Noam Segal led UX research at Meta, Twitter, Intercom, and Airbnb. Discover how teaching boosted his career, made him a better leader, and provided an additional income stream.

**The Antidote to Fluffy Content: Tactical, Actionable, Concrete, Specific (TACS)**  
Learn how to craft content that is tactical, actionable, concrete, and specific (TACS) to captivate your audience and provide real value.

**Emily Kramer: From Carta's VP of Marketing to Thriving Solopreneur**  
Discover how Emily Kramer left her full-time role and built a successful marketing career with her consultancy, newsletter, fund, and highly-rated course. Learn key lessons from her experience.

**How Christian Wattig Built a Successful Online Course and Boosted His Career**  
Explore how Christian Wattig turned his expertise into a highly-rated FP&A Bootcamp and how that led to career growth and a six-figure side income.

**Super Specific How: A Proven Method for Impactful Learning**  
Mediocre courses focus on the what. Great courses focus on the how. The Super Specific How transforms your online courses and gives your students a more impactful, engaging, and valuable learning experience.

**How to Successfully Kick Off Your Course**  
Maven's guide for starting your cohort and welcoming your students.

**The Keys to Facilitating a Great Live Session**  
Tips and tricks from the Maven team to help you successfully host a live cohort session in Zoom.

**Engage Your Students with Projects**  
The benefits of project-based CBCs and how to create projects in your Maven course.

**How to Build Your Course Waitlist**  
Lead magnets are a free, value-add resource that you provide in exchange for emails. Here's how to offer one on Maven.

**Introducing an Even Easier Way to Start Teaching**  
After two years of being in private beta and invite-only, anyone can now use Maven’s course builder tool and join the accelerator for free. Now, you can start creating your course within a few minutes and it’s free to get started. Maven is an all-in-one platform to build, market, and grow your cohort-based course. It includes: email marketing, landing page, Zoom integrations, lead generation, content, community, and more.

**Wes Kao’s Winning Strategy for Leveraging Your “Bugs”**  
Learn how to leverage your "bugs" in your course creation and selling journey.

**How to Find Students Within Your Network**  
As you start thinking about building a course, you'll reach out to your existing network to get referrals. We've got a tool and a template for reaching out to your contacts.

**A 6-Week Plan for Selling Your Course**  
Here's Maven's 6-week plan for selling and marketing your cohort. We're sharing templates for every step of the sales journey.

**The Right (and Wrong) Way to Use Discounts**  
As you market your course, you might consider using discounts at strategic points. We'll share when, why, and how to offer a discount code for your course.

**How the Best Instructors Create Landing Pages That Sell**  
Read on for a guide on how to build your landing page.

**How to Build Email Campaigns That Get Students Signing Up**  
How to leverage the pre-built email campaigns within Maven and tactics such as discount codes, testimonials, booking 1:1 calls, and reimbursement templates.

**How to Nail Your Landing Page Hero Section**  
A guide on how to write the main section/hero/above the fold of your landing page including 5 templates for your course description.

**The Strategies for Writing a Winning Landing Page Bio**  
Learn how to write your bio and show your credibility from Maven's top instructors.

**The Key to Kicking Off a Successful Cohort Community**  
Learn how to help your students start your cohort with high energy and meaningful engagement by using Maven's customizable introduction template.

**Frameworks Templates to Help Students Master Your Content**  
Read on to discover why and how to use frameworks to teach your course content.

**Key Outcomes: The Building Blocks for Your Course Content**  
Read on to learn how the best instructors write compelling key outcomes and learning objectives and leverage them on their landing pages to convey the value of their courses.

**4 Ways to Identify the Perfect Student for Your Course**  
Be specific about who your course is for, what problem they share, and who it's not for. Read to learn how to narrow your ideal student in 4 ways.

**How to Figure Out What You Should Teach**  
Course market fit is making sure you're the right person teaching the right topic to the right audience at the right price. Use the "outside-in, inside-out" framework to define your topic.

**Accelerate Course Marketing Efforts with Your Network**  
The best place to find your first students is within your existing network. Each person in your network is connected to hundreds–if not thousands–of prospective students.