AI Growth Marketing and GTM

Introduction

Build a GTM system that acquires and converts leads while it runs itself. Most growth still runs on manual work. You know AI could change that. In one day you'll build that system: acquire leads, convert them, and let the motion run on its own.

What you’ll learn

• Build the modern AI growth stack and learn to acquire leads, convert them, and run a GTM system that works on its own.

Modules Covered

1. Map the modern AI growth and GTM stack

   • See how acquisition, conversion, analytics, and automation connect into one system.
   • Know which tool does what, and where each one fits in your funnel.
   • Leave with a blueprint you can rebuild and extend after the session.

2. Acquire leads across outbound, paid, and search

   • Build targeted lead lists with Clay, Apollo, and LinkedIn Sales Nav.
   • Scrape and enrich your own data with Apify, no manual list-building.
   • Drive demand with Meta Ads and surface keyword opportunities in SEMrush.

3. Convert and follow up with leads on autopilot

   • Set up multi-step HeyReach sequences that follow up automatically.
   • Personalize outreach at scale using enriched Clay data.
   • Connect outreach to your acquisition lists so nothing slips.

4. Find what drives activation and retention

   • Track your funnel in PostHog to see conversion rates.
   • Spot real activation and retention levers based on data.

5. Wire it all into a self-running GTM system

   • Connect tools into a single flow with Lovable and Claude Code.
   • Automate handoffs from capture to follow-up.

Instructors

Manu Jayawardana

• Background: AI Advisor, Founder of TAI Labs, serial entrepreneur with multiple AI startup successes.
• Experience: Co-founded Snapdrum and Krybe.

Dr. Aki Wijesundara

• Background: AI Founder, Educator, Google AI Accelerator Alum.
• Focus: Research and applied AI, mentoring startups with a PhD in Machine Learning.

Who this course is for

• Growth Marketer: Run your funnel manually and aim to automate it.
• Product Manager: Own growth but haven’t built a stack yet.
• Founder or Builder: Manage your GTM process without constant involvement.

Prerequisites

1. Basic familiarity with digital tools.
2. No coding required: You'll learn through no-code and low-code tools.
3. A real growth or GTM goal: Bring a concrete problem to work on.

What's included

• Live sessions with instructors.
• Lifetime Access to All Recordings & Materials.
• Community of peers for support.
• Certificate of completion.
• Complimentary Access to a Future Cohort.
• Workshops with industry experts.
• 24/7 On-Demand AI Support.

Course syllabus

Week 1

Module: Build your AI Growth Marketing System

• The modern AI growth and GTM stack
• Acquiring leads across channels
• Converting and following up on autopilot
• Measuring what works
• Creating a self-running system

Testimonials

• "Asynchronous training helped catching up and watching the parts relevant to my job." - Alexandros, Google
• "This is the most practical marketing course I've ever taken." - Irena, Walmart

Frequently asked questions

• What will I actually be able to build or do by the end of this course?
  Build a GTM system that acquires and converts leads on autopilot.

• Is this right for me if I am not an engineer?
  No engineering background is required; it's designed for operators and growth marketers.

• How much time does this really take?
  One focused day to build your GTM system.

Tools that you will learn

Conclusion

Transform your marketing approach with today's AI tools to achieve your growth objectives.