SEO Masterclass for Marketers by Ryan Morgan on Maven

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SEO Masterclass for Marketers

Finally get confident with SEO—learn a proven SEO framework to get real business results that leadership teams love.

This course is no longer available.

Hosted by

Ryan Morgan
Former CMO and agency leader; Current SEO strategist, instructor, and author

Previously at ignite, Aztek, ERC

Course overview

Learn how marketers like you use SEO to grow awareness, traffic, and revenue.

For most marketers juggling many hats, learning and implementing SEO feels impossible. It seems too complicated, it changes too fast, and it takes too much time.

This course will give you the tools to understand what's important with SEO now and develop a strategy that connects your website with the audience that matters most.

Through this course, you'll learn what matters (and what doesn't) in SEO, you'll develop a simple yet powerful SEO strategy, and you'll learn how to perform SEO without the need for additional resources.

Who is this course for

01

Marketing leaders who know SEO is important, but feel behind and overwhelmed on how to integrate SEO into their strategy and activities.

02

Marketers and content writers who want to learn SEO, but want to cut through the millions of questionable blogs and videos out there today.

03

Agency professionals who want to quickly add SEO to their skillset quickly in order to win more clients and get better results.

What you’ll get out of this course

  1. Understand what matters in SEO today
    Learn exactly what matters in SEO today so you can disregard dated tactics that don’t work and prioritize high-impact SEO tactics. You’ll leave knowing what matters and what to leave behind.

  2. Develop a one-page SEO strategy
    Learn how to take your organizational goals and develop an actionable SEO strategy. You’ll leave using my proven SEO strategy template to produce a strategy that you can share with leaders and team members alike.

  3. Build an SEO toolkit (including AI) on any budget
    Discover the tools that I use every day to help organizations grow awareness, traffic, and revenue. Build your own custom SEO toolset on any budget that uses the latest AI tools.

  4. Measure and communicate SEO success
    Learn how to measure SEO success so you can constantly adjust your SEO strategy. You’ll leave with a measurement framework that will give you exact KPIs to measure and how to communicate success with your leadership team.

  5. Learn alongside your peers
    Join a network of peers with the same challenges as you. We’re all juggling multiple responsibilities—learning with peers opens up great conversations about not just SEO, but our constantly-changing roles in general.

What’s included

5.0 (3 ratings)

What students are saying

Ryan has masterful knowledge of all things SEO. This Masterclass taught me about many of the considerations that need thought of when optimizing for SEO. Utilizing a content strategy, identifying key words, and getting hands on experience with best-in-class applications set this class apart from the pack. It was time well spent with others that were interested in taking their SEO knowledge to the next level. I appreciated being walked through the history of SEO and how it has changed over the years. A lovely side effect of taking this course is that I feel comfortable using and crafting prompts in AI tools like Gemini and ChatGPT.

Jeremy
Q1 2024 Cohort
Analytics Strategist
Action Analytics

Ryan is so helpful in all things SEO. He takes personal time to ensure you're understanding the course and looks deeply into my SEO issues to discover solutions. High recommend!

Seth
Q1 2024 Cohort
Owner
Kingdon Marketing

I learned a ton from the SEO Masterclass for Marketers. The emphasis on AI was particularly useful given the direction things seem to be going in. I felt more equipped to be a better support for future SEO team members coming out of this class. It was also great to get firsthand experience using AI to help research and drive SEO efforts.

Ellen
Q1 2024 Cohort
Sr. Product Marketing Manager, AI
Epicor

Course syllabus

4 live sessions • 43 lessons • 12 projects

Week 1

Session 1

Week 2

Session 2

Week 3

Session 3

Week 4

Session 4

Bonus

On-Page Extras: Meta Title, Meta Description, Header Tags, Alt Tags, and More...

What people are saying

This was the perfect crash course I needed to master a working knowledge of SEO from top to bottom. Ryan is insanely knowledgeable and organized and kept the class moving at the perfect pace. Using real-world examples in helped to drive everything home!

Kristina
Head of Content Marketing

Ryan did a phenomenal job of walking through SEO and how to create an SEO strategy. He made the topic easy to understand for students who had never worked with it while still adding value to those who already have some SEO knowledge. Overall, I would recommend the course to any marketing professionals looking to improve their SEO skills.

Doug
Content Marketing Strategist

Meet your instructor

Ryan Morgan

Ryan Morgan

SEO Strategist

I've been a digital marketing strategist for over 15 years, specializing in SEO. During my career, I've led organizational and agency digital teams and have a track record of driving growth for organizations using SEO.

I currently run a digital consultancy called swell. Before that, I was the Director, Brand + Digital Strategy at ignite, and the Vice President, Digital Marketing at Aztek, two leading agencies for digital marketing.

I wrote the book, “ Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media,” which reached #1 best-seller status in multiple Amazon categories.

If you're a marketer, content writer, or agency professional looking to get confident with SEO, this course is for you.

The course will be held three consecutive weeks, with a two-hour session in the morning each week.

Sessions will be January 26, February 2, February 9, and February 16, 2024. All sessions will be recorded in case attendees are unable to attend.

You'll be able to work on real projects during the course, and may want to commit time outside of the cohort to work on these.

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?

All sessions will be recorded, so if you're unable to attend a live session, you'll be able to access the recording.

I work full-time, what is the expected time commitment?

This course meets once a week for two-and-a-half hours in the morning (Eastern Time) for three consecutive weeks.

Is this course live or pre-recorded?

Each session is live and virtual. Sessions will be recorded to ensure flexibility if you're unable to join a session.

Do you need any prior SEO experience to enroll?

Nope! No experience necessary. I’ll cover the fundamentals and then dive into strategy and tactics. And the real projects we work on are adaptable to any level of knowledge.

What if I already know a little about SEO?

Great! If you’ve read about SEO, or maybe even taken an online course before, this cohort will allow you to truly apply what you’ve learned. And because SEO is constantly changing, you’ll get only the most up-to-date SEO best practices and strategies.

Can I work during the cohort?

Absolutely! The cohort is structured for working professionals. You can bring current projects into the cohort to apply learnings, and vice versa, apply learnings to your current work.

Isn't this information available for free online?

Is there a lot of SEO information available online? OF COURSE. Is 90% of it confusing, outdated, gimmicky, and hard to apply? OF COURSE. So if you’re up for mining through everything to find the 10% of quality SEO content, it’s there.

This course will help you sift through what's important and apply it to your exact organization and goals.